As picked up on and explained well by Greg Sterling, Google is building out yet another dimension of it’s local content gathering juggernaut with a new “Business Referral Representative” program. Original story: gSpy.
This continues the reinforcement of how Google Maps is being positioned to be a rich gathering place for local content. A combination of content strategies are in play - traffic-for-content distribution deals as well as original content collection. The aggregation of content around places - locations, businesses, addresses - is forming in a systematic march.
Take a look at what Google will now pay to collect via this new collector network… (more…)
