The Sunday NY Times did a great article on AOL, which tangentially chronicled a very key shift rapidly forming in online consumer behavior. John Battelle already excerpted the best bits, copied in the quotes down below.
Important stuff.
To simplify, searching isn’t so obviously the center of the future universe. The old adage of browsing is rapidly taking on a new life form - call it social, call it exploring, call it stumbling - consumers are rapidly adopting new forms of information navigation that do not follow the paradigm of Search. Media is in a fundamental shift beyond search into personal and community exploration and interaction, and it feels (to me) to be approaching a tipping point.
Perhaps the future no longer belongs solely to the Search Box? (more…)
