I’ve been trying to get my head around a blog post on this topic for some time. I’ll credit Justin Sanger of Local Launch for forcing the issue at the SMX Local Mobile panel where he was reported to proclaim the irrelevance of the IYP platform.
Knowing Justin, I suspect this was a dramatic statement to re-align everyone’s focus to the scale and importance of the “search agency” positioning for YP publishers. His insight and passion is a breath of fresh air in the YP industry, and I know his comments come from a genuine drive to see the YP industry transform itself.
From my vantage, Justin is right, and he’s wrong. (more…)
