Some time ago, I posted on the need to look deeper at Facebook, as potentially the most important engine through which consumer applications and advertising get discovered. Since then we’ve seen the rise of the dialog on the Social Graph, and we’ve seen FB’s rumored valuation “validated”.
For those who are still scratching their heads about this, and think of Facebook as “yet another social site”, do check out this article. Inside Facebook provides some eye-opening statistics on the way Facebook determines what shows up in your News Feed.
Notable Quotes:
According to Facebook, News Feed publishes just a little more than 0.2% of the stories it considers. This means that of the 1.2 trillion story candidates Facebook considers every day, only 2.4 billion get published in users’ News Feeds. And on a per user basis, that means each user sees only 60 out of about 30,000 possible story candidates on any given day.
This is a Big Deal - the News Feed has quietly revolutionized the way information flows across the social graph. The quality at which it quietly functions is truly a landmark technical achievement, and Facebook users vote with their feet: 50% log in every day. (more…)
