I thought I’d play around with some polling tools, and post an occasional question on this blog for voting. At the end of the week, I’ll post the final results tally.
This week’s question is intended to stimulate some context for a key pricing and strategy issue in the local search business.
Is the value of a consumer click-through from the results of a business name search the same as a click-through from the results of a category or keyword search? Obviously the intention of one is to get to one known business, the other presumably happens after some level of comparison between competing choices.
Of course, you can add your commentary below…
