Kelsey does a nice job highlighting and challenging us to think about the user participation model of YP. Mike Taylor leads into the debate on the TKR website with his “Will Consumers Ever Rule the Yellow Pages”? post:
Can publishers make the print product relevant to younger adults experiencing the life events that drive usage — getting married, buying a home, having children? Online, are publishers simply porting over an advertiser-oriented business model onto a user-oriented Internet? Does the Yellow Pages industry fully grasp how the way people search for local information has changed?
While it’s healthy for YP to fess up to lagging in each of these areas, the question I’d center on is where from here? (more…)
