Ah the prose of British editorial…

The European Internet analyst for Neilsen Online, commenting on a 5% January decline in Facebook UK users (as counted by Neilsen*), reported in this BBC article …

“Just as one swallow doesn’t make a summer, so one month of falling audiences doesn’t spell the decline of Facebook or social networking,” Mr Burmaster said.

Before we cry fowl, the article does remark that the year over year growth was tracked at 712%. While it’s far too early to pull from this trend, it is a notable shift in the rate of growth, topping out at 8.9 million registered users as counted by Neilsen.

Interesting.

*Neilsen does not count sources other than home and office usage, so school/cafe users are notably excluded.

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Silicon Alley Insider ran an interesting article this morning, showing some math that projects a pretty material recession exposure with AdWords. While Henry Blodgett goes on to qualify his “expert source” as being in the know, he also points out that these numbers are “outside sourced” not inside sourced, so treat this as anecdotal.

All that aside, it outlines an interesting analysis on the account size composition of the AdWords advertiser base. It is based on a “digital ad executive’s” experience based view of the Google client base. (more…)

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