I’m guessing a bunch of you are heading to Seattle for the upcoming Kelsey Conference, Drilling Down on Local ‘08. If you’re undecided, take this as a strong recommendation - this will be one of the top events of 2008 for local search industry vets and newbies alike.

Unfortunately, I have to be in Europe. However, I thought you’d enjoy seeing a handy Guide that was created by a Seattle native, to give you an orientation beyond the hotel walls. It’s kind of a cool way to preview our local social beta site, Guidespot.com.

Click on the widget to the left, and you’ll see it.

Hope you enjoy, and feel free to pass it along - even better, make your own!

social, local guides | No Comments »

Opening the Yellow Pages Association annual convention was Chairman Dave Swanson, Association President Neg Norton and an impersonator of Gloria Estafan. Damn, I wish they had picked Rodney Dangerfield!

Hats off to Dave and Neg for two stirring performances.

I think the tone that Dave brought to the convention was strong. He demonstrated a genuine grasp and frank recognition of the gravity of the challenge facing the industry (and his company) balanced with a strong conviction that the channel advantage can be built upon for a “center stage” position. (more…)

YP | 3 Comments »