I was really interested to see the “exit polls” from the weekend of iphone buying frenzy, to get a better sense of who is so obsessively buying the product, and for what reasons.  The Piper Jaffray interview results are very interesting.  A few stats that jumped out in my mind:

• 61% of 3g iphone buyers are Mac users
• 38% are replacing their prior iphone
• 85% bought for “new features” vs. 9% for “lower price”
• 46% will no longer use an ipod (up from 29% in gen 1)

I guess it’s no really big surprise, but to me this reinforces a huge success with the “low hanging fruit” buyer, not (yet) a leading indicator of mass penetration success. Close to two-thirds are apple zealots, and over 1/3rd are upgrading their existing iphone.

The most interesting trends are yet to come; clearly, the mass market is not about to spend hours in a retail line for a new phone/device.

Most certainly this is a game changing device for many reasons. However, the weekend’s results just don’t count, in my books.

local mobile | No Comments »

A hearty congrats to the Praized Media team for the launch of their new local social media platform and web services.  It’s an ambitious and interesting plan that I’ve checked into from time to time as Sebastien, Harry and Sylvan went from concept to launch.

A couple of concepts underlying Praized will be very interesting to watch…

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local social | 1 Comment »

There has been a very interesting dialog recently in a couple of leading blogs surrounding the question “who owns comments?”.

In the blog universe, the most interesting content often comes from the dialog that a blog post triggers. The interaction drives both engagement and content value.

So, what are the thought leaders saying about the balance of rights between the blogger/publisher and commenter?

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social, local social, strategy | No Comments »