I was really interested to see the “exit polls” from the weekend of iphone buying frenzy, to get a better sense of who is so obsessively buying the product, and for what reasons. The Piper Jaffray interview results are very interesting. A few stats that jumped out in my mind:
- 61% of 3g iphone buyers are Mac users
- 38% are replacing their prior iphone
- 85% bought for “new features” vs. 9% for “lower price”
- 46% will no longer use an ipod (up from 29% in gen 1)
I guess it’s no really big surprise, but to me this reinforces a huge success with the “low hanging fruit” buyer, not (yet) a leading indicator of mass penetration success. Close to two-thirds are apple zealots, and over 1/3rd are upgrading their existing iphone.
The most interesting trends are yet to come; clearly, the mass market is not about to spend hours in a retail line for a new phone/device.
Most certainly this is a game changing device for many reasons. However, the weekend’s results just don’t count, in my books.
