For fun, I put up a straw poll on the site before the Kelsey Conference asking the question “If the Yellow Pages print business were an animal, on which one would you put the lipstick”. The choices were the two obvious politically inspired images of lipstick on pitbulls and pigs, but I added a third the chameleon!
Notionally, I was asking people to comment on the print business as being “on its way down, “capable of fighting back hard” or “adaptable to the future”.
The results (very unscientific!):
- swine 53%
- pit bull 23%
- chameleon 23%
Put another way, almost a 50-50 vote between print being on an irreversible downward trajectory down versus having more life than you’d think.
To me, that sums up the sentiment in the Kelsey Group Conference.
