It’s encouraging to see Kelsey Group take a lead role in sponsoring the industry dialog on the verticalization of local search.
We all have our own definitions of vertical search - most commonly we align around large shopping niches such as automotive, real estate and A&E. However, of late, we’re seeing this expand beyond “classified verticals” into key life event or considered purchase segments such as attorneys (avvo), weddings (wedding channel) and new homes (zillow).
why are YP’s vertically challenged?
Why are publishers watching the development of local vertical search from the wrong side of the podium?
